Domestic screen giant stretches muscles abroad

2021-01-26 12:04:51

Poster of Detective Chinatown 3 [Photo provided to China Daily] As one of the most state-of-art cinematic technologies developed domestically, CGS, or China Film Giant Screen -- a premium large film format producer -- recently revealed its high-end system has been installed in more than 380 theaters in 150 cities at home and abroad. To date, the CGS system has been installed in cinemas in Asia, North America and Europe, exemplifying Chinese cinema technology developers' effort to go abroad, said Chen Jingmin, general manager of China Film Giant Screen, a subsidiary of the country's largest state-owned studio China Film Group Corporation. With multiple indigenous intellectual property rights, CGS has become the world's second-largest giant screen system provider in terms of its market scale. Through a more accurate controlling of light and color, the system is capable of displaying more than 90 percent of the colors human eyes can identify, a range that's twice that of common screens, according to the company. Poster of Endgame[Photo provided to China Daily] So far, CGS technology has been applied to produce nearly 700 feature-length films, including blockbusters such as Daniel Wu's Caught in Time and Andy Lau's Shock Wave 2. Recently, the company signed to team up with Shenzhen-based high-tech company Appotronics Corp to design a special-effect cinema system for the Shenzhen Science and Technology Museum, which is set to be a new landmark in the southern city. The upcoming Spring Festival holiday, one of the most lucrative box-office periods, which will start on Feb 12, will see several of the most anticipated tentpoles to specially make CGS versions, such as The Yin-yang Master, Endgame and Detective Chinatown 3. Poster of The Yin-yang Master [Photo provided to China Daily]